Our family’s story began in the 1940s, long before Hawaii became a state, with a legacy of welcoming loved ones from across the Pacific. It all started with our founder’s grandmother, a determined woman who arranged unforgettable trips to Hawaii when there were only a handful of hotels and limited ways to explore the islands. She worked without modern conveniences, but her creativity and dedication made every journey special.
Guests cherished the joyful, personalized experiences she crafted, and today, we proudly continue her tradition by offering some of the most memorable vacations in Hawaii. Grandma viewed everyone in the community as part of her extended family, always ready to lend a hand, volunteer, or lead when needed. Her commitment to family and community inspires us daily. Over the years, our team has grown to include many dedicated professionals, friends, and partners who share this vision, working together to create meaningful and exceptional experiences for every guest.
Our story
Early Inspiration
Our love for travel runs deep. It’s about more than just seeing new places; it’s about embracing the beauty, uniqueness, and wonders that each destination offers. For many of us, this passion started with family—parents and grandparents who taught us the joy of discovering new places, being humbled by nature, and finding inspiration in every corner of the world. Travel connects us with the world, nourishes our souls, and helps us appreciate the delicate balance of our planet.
Our story
Where We Are Today
Our journey has transformed from humble beginnings into a thriving destination management company. What started as a small team has now grown into a full-service operation, with a dedicated fleet of vans and mini-coaches transporting guests across Hawaii. Supporting our families and creating employment opportunities for our global team drives our mission every day. We handle every detail so that our guests can experience Hawaii effortlessly.
Our story
Our Vision for the Future
We are committed to building a lasting presence in Hawaii’s tourism industry. Our focus is on creating stable, rewarding jobs that provide long-term security for families. We believe tourism can be a force for good, benefiting both our guests and the communities we serve. Our goal is to set a new standard for sustainable tourism that enriches lives and preserves Hawaii for future generations.
Timeline of our journey
2015
Updated Ohana Agreements
2017
Partners Join The Ohana
2018
Began Oahu Tour Operations
2019
Continued To Build Out All Areas
2020
Changed & Adapted Operations For Pandemic
2021
Began Tour Operations On Maui & Big Island
2022
Expanded Services & Sales Operations
2023
Began Tour Operations On Kauai
3 Months Maui Relief Work
2024
Accredited by IATA
Meet Our Ohana
For over two decades, we’ve been crafting unforgettable cultural and sightseeing experiences across the Hawaiian islands, and it’s truly our passion! From the moment you reach out, you’ll be welcomed with a warm “Aloha,” whether it’s on the phone or when we arrive at your hotel. We understand how much your vacation means to you, and that’s why we go above and beyond to make your Hawaiʻi dreams come true. It’s more than just a job for us—it’s a privilege to share the beauty and spirit of Hawaiʻi with every guest we serve.
Scott Mayo
Tour Guide
Dan Logtenberg
Director of Sales
Chris Ishizaka
Tour Guide
Corey Kemfort
Mechanic
Gordon Hardy
Tour Guide
John Demarsh
Tour Guide
Kalei Riggs
Tour Guide
Jenn Flores
Maui Service Team
Mission Statement
For over 20 years, we’ve proudly shown guests the true essence of the Hawaiian islands. As a locally owned and operated company, we live and breathe the Aloha spirit in every interaction. With us, your journey goes beyond the typical sightseeing experience—it’s an authentic immersion led by locals who cherish our rich culture, stunning landscapes, and cherished traditions.
We understand that your Hawaiian vacation is more than just a trip—it’s a chance to connect with a community that deeply values your time and dreams. We’re not just guides; we’re caretakers of a legacy, committed to offering you a meaningful, respectful exploration of our homeland.
Guided by the principle of “Mālama the ʻāina,” we care for the land with the same dedication we show in sharing it with you. From the first “Aloha,” you’ll feel like part of our extended ʻohana, as we strive to make every moment of your journey as unforgettable as the islands themselves.
Commitment to Sustainability
At Hawaii Tours Now, we hold a deep responsibility to our islands and community. Sustainability isn’t just a trend for us—it’s at the core of how we live, operate, and share our home with others. Here are the guiding principles behind our sustainable practices:
Sustainable Operations in Hawaii
FBy leveraging cutting-edge technology, we actively minimize our environmental footprint while protecting Hawaii’s pristine beauty. Carpooling initiatives and the use of refillable water bottles have become standard practices, helping preserve the islands’ natural resources. Our dedication to sustainability is evident through both our actions and our partnerships, including our membership with the Sustainable Tourism Association of Hawaii.
Honoring Local Culture and Expertise
Our guides are deeply connected to Hawaii, offering truly authentic experiences that blend cultural traditions with continuous professional development. By sharing Hawaii’s rich heritage, we not only honor and preserve its legacy but also create memorable experiences that keep guests coming back time and time again.
Our Maui Relief Efforts
At Hawaii Tours Now, our bond with Hawaii and its people goes beyond the tours we offer. We believe in giving back to the community that has been so generous to us. That’s why we’re actively engaged in various relief initiatives, especially our ongoing Maui Relief Project.
In response to the August wildfires in Maui, our team acted swiftly to provide support, reaffirming our commitment to protecting Hawaii’s natural beauty and strong community spirit. Through these efforts, we are dedicated to preserving this paradise for both residents and visitors, now and for generations to come.